PHP is an acronym for “PHP: Hypertext Preprocessor”
PHP is a widely-used, open source scripting language
PHP scripts are executed on the server
PHP is free to download and use
HTML is the standard markup language for creating Web pages.
HTML stands for Hyper Text Markup Language
HTML describes the structure of Web pages using markup
HTML elements are the building blocks of HTML pages
HTML elements are represented by tags
HTML tags label pieces of content such as “heading”, “paragraph”, “table”, and so on
Browsers do not display the HTML tags, but use them to render the content of the page
CSS is a language that describes the style of an HTML document.
CSS describes how HTML elements should be displayed.
This tutorial will teach you CSS from basic to advanced.
This one isn’t optional folks. You have to install Google Webmaster Tools in order to ‘communicate’ with Google about your site.
Bing’s version of webmaster tools.
This is the defacto starting point for your keyword research in SEO. Everything starts here!
SEOBook SEO Tools (These are both free and paid)
Check some of these SEOBook tools out.
This is a great chrome plugin.
Google Trends is a great additional tool to check query volume.
Find broken links and errors with Xenu.
Get a better view of the competitive SERP landscape.
See how search engines view your site with Browseo.
An on-page analysis tool to check internal and external links.
You can create an XML sitemap here.
Use this tool to check how Google views your structured data markup. It’s particularly useful if you have a G+ profile and you want to verify authorship for your blog posts.
Use this to determine wether or not you have duplicate content problems.
Advanced Link Manager – Manage your links. This tool is awesome.
Link Research Tools – Compiles link data from lots of sources into one dashboard.
Majestic SEO – One of the best link explorers in the industry.
Open Site Explorer – THE best link explorer in the industry.
Ahrefs – A great link analysis tool.
ClickMinded SEO Certification – Learn more about the ClickMinded SEO Individual Qualification
As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people go to the Yellow Pages to find local businesses. Today, people are turning to the internet as a way to find trusted business recommendations.
One way local businesses can get found is through inclusion in online directories. Adding a listing to these online directories is easy, but if you only list in a few, you’re really missing a huge opportunity to get found by online searchers.
Download our free SEO guides here to learn more about how to use local SEO for your local business.
Every individual directory that you submit to is another chance to get found online, so it’s important to make sure you’re listed in every directory possible. I have compiled a list of many popular local directories available on the internet. Filling out the forms over and over again can be a big pain, so here’s a link to an autofill add-on for Firefox that should help prevent carpal tunnel.
50 Online Local Business Directories/Listings for Local Marketing
- Better Business Bureau
- Angie’s List
- Merchant Circle
- Dex Media
- Discover Our Town
- EZ Local
- Advice Local
- Get Fave
- My Huckleberry
- Magic Yellow
- Map Creator
- Judy’s Book
- Home Advisor
Making sure that you have a presence everywhere your potential customers might find you is critical to any local marketing plan. Don’t wait! Add your local business to these directories today! Are there any local directories I missed? Let me know in the comments below!
Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Among web professionals, “web development” usually refers to the main non-design aspects of building web sites: writing markup and coding. Most recently Web development has come to mean the creation of content management systems or CMS. These CMS can be made from scratch, proprietary or open source. In broad terms the CMS acts as middleware between the database and the user through the browser. A principle benefit of a CMS is that it allows non-technical people to make changes to their web site without having technical knowledge.
For larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer and/or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are 3 kind of web developer specialization; Front-End Developer, Back-End Developer, and Full Stack Developer.